Tuesday, April 8, 2008

Be careful what you say...

Especially when it's directed at Lance Armstrong. It was reported today that Trek is severing ties with Greg LeMond. There is one thing that stands out in the release, though. The release states: "In 1999, the LeMond line was one of the fastest growing road bike brands and one of the top five largest road bike brands in the United States." It goes on to say: "Despite a series of innovative designs and continued support from Trek, due to LeMond’s actions and the public response, the LeMond brand has consistently failed to live up to its potential in the marketplace." Now, correct me if I'm wrong, but wasn't 1999 the year that that guy named Lance Armstrong on his Trek brand sponsored bike started winning Tours de France? Trek must have put serious horsepower behind the marketing of the Trek brand at the expense of it's other brands (how's Klein doing?). Is Trek looking for a scapegoat in ending their relationship with Greg LeMond and the LeMond brand? Heck, I've always liked the look of the LeMond bikes, especially their steel frames, and if I was looking to buy a road bike, I'd sure look at LeMond first over a me-too Trek.

Anyway, it's windy today. I didn't go for a ride and I'm feeling a bit surly.

(What's playing: Son Volt KEXP Live Performance Podcast)

4 comments:

Arleigh said...

Personally I think its Trek trying to cut their cost due to lower high end road bikes. The market is still growing but not nearly as much as it has in the past 10 years.

3 strong brands.. why not cut a limb off?

gNAT said...

It's a lot more than either of these statements. I live in a community close to both GL and to TREK. At best, it's been a sour relationship. Both own parts of it, but it definitely isn't a one sided issue.

Guitar Ted said...

Yes, gnat has it right. There is a level of friction there we are not really privy to, but I suspect that if Trek manages to shed the LeMond brand, we'll hear about it. Greg isn't necessarily the most prudent when it comes to vocalizations. ;>)

blackmountaincycles said...

Thanks for the insight, guys. One has to wonder also with Trek being such a dominant brand why they would want/need other (non-29er) brands - especially today. 1995, well...looks like Klein will be resurrected in the states. One has to ask why.