Monday, March 31, 2008

If the Cannondale sale didn't shake things up...

The sale of Specialized to GM certainly will. Yep, you heard that right, GM is now the owner of Specialized. The owner. Not a 49% shareholder or even 51%, but they got the whole kit and caboodle. If the thought of Cannondale being sold through Performance Bike shops was enough to throw the dealer industry into a tizzy, the thought of Specialized being sold through GM car dealerships will sure rattle some cages. "Specialized will maintain commitment to the IBD as well as now being available across the nation in GM dealerships" - Mike Sinyard. That's going to go over well. Can you say electric bikes? April fools?

Just had this alarming image. Car salesmen selling bikes. You want a Hummer with that Epic?

What's playing: Led Zeppelin Black Mountain Slide - no kidding, just came up on random shuffle of my iPod's almost 10,000 songs)

2 comments:

Anonymous said...

Now, if Starbucks would only buy Ellsworth . . .

Paterfamilias said...

I love April fools jokes. The industry needs to grow a sense of humor sometimes - even if it's a marketing stunt by those guys from Morgan Hill...