Tuesday, October 2, 2007


When I started at Haro in October of 1993, I was given a list of bike shops in the central states (my territory) to call and was given the task of enlisting those dealers to become Haro dealers. As I am now in the process of calling potential vendors to line up possible suppliers, I am reminded of those early days at Haro. As I am call these vendors, I see a definite pattern developing the the phone numbers.

Thirteen years ago, I had an epiphany of sorts one day. I kept thinking, "wow, there sure are a lot of bike shops that have 2453 as the last four digits of their phone number. Wonder what's up with that. Strange coincidence?" Then as I'm dialing, yet again, another 2453 number, I see the letters that are associated with those numbers form the word BIKE.

It recently took me a few times dialing those magic four letters before I remembered that 2453=BIKE.