The global bicycle industry has proven it is on the cutting edge of harnessing the commercial power of social media to build brands and win customers. Lance Armstrong’s daily “tweets” during the 2009 Tour de France were followed by millions. During Interbike, industry leaders held “tweetups” and provided real-time discussion of new products, reports on seminars, cyclocross and crit race results and thousands of photographs. A critical mass of manufacturers, distributors, bike shops and advocacy organizations are all finding social media platforms like Facebook, Twitter and Flickr useful to spread the word about their products and causes. However, social media also poses legal risks. Defamatory statements, trademark infringement, passing off, profile hijacking, rogue employees and false advertising by violating the FTC’s new rules relating to truth in blogging are just some of the issues bicycle companies must now consider when jumping into the stream of social media.
In this one hour webinar discussion, learn the pros and pitfalls of the commercial aspects of social media.
Featured Speakers:
- Chris Matthews, Global Marketing Integrations Manager, Specialized Bicycles;
- Carlton Reid, Executive Editor, BikeBiz.com;
- Thomas M. Williams, Esq., Partner, Howrey LLP; and
- Eric T. Fingerhut, Esq., Partner, Howrey LLP/Founder, ICLA.
Instructions for signing up for the webinar appear below. For more information, please contact Eric Fingerhut, eric.fingerhut@cyclinglaw.org, 202-383-6804
==================================
Date: Monday, November 16, 2009
Time: 12:00 pm, Eastern Standard Time (GMT -05:00, New York )
Meeting Number: 744 749 576
Meeting Password: (This meeting does not require a password.)
Please click the link below to see more information, or to join the meeting.
-------------------------------------------------------
To join the online meeting
-------------------------------------------------------
1. Go to https://premconf.webex.com/premconf/j.php?ED=101389012&UID=0
2. Enter your name and email address.
3. Enter the meeting password: (This meeting does not require a password.)
4. Click "Join".
-------------------------------------------------------
To join the teleconference only
-------------------------------------------------------
Conference toll-free phone number: 1-866-5028312
Conference toll/international phone number: 1-719-3875595
Attendee access code: 259422
Posts
